6sense®, the company that defined Account-based Marketing, unveiled a new brand identity and announced its repositioning as the Partner for Agentic GTM, backed by a new wave of product innovations built to lead customers through the market’s next evolution: Agentic GTM.

Account-based marketing remains a sound strategy, but execution has changed. Buyers form preferences before a seller is involved: 94 percent of B2B buyers rank a preferred vendor before contacting anyone, and that vendor wins 80 percent of the time, according to 6sense research published November 2, 2026. In Agentic GTM, teams assign work to AI agents, approve their plans, and let them act, with people in the lead. But the context agents need has been fragmented across tools, teams, and systems, so they move fast on a partial picture.

6sense is repositioning because buyer intelligence now has to reach AI agents as well as people, wherever they work, and context is what makes either one effective.

“The teams winning with agentic GTM aren’t the ones with the most agents. They’re the ones whose agents, people, and systems all work from the same context, and can explain it. If you can’t explain it, you can’t trust it. If you can’t trust it, you can’t scale it,” said Amir Ravandoust, Chief Executive Officer, 6sense. “That’s the job we’re taking on: from your ABM partner to your partner for agentic GTM.”

“AI without context hasn’t made GTM teams smarter. It’s made them confidently wrong, faster,” said Kelly Hopping, Chief Marketing Officer, 6sense. “Our new brand positioning tells the market we’re meeting them where they are in their agentic GTM journey, wherever that is. Account-based marketing has evolved to include agent-based marketing, and humans, tools, and agents all need to run on the same shared intelligence from 6sense. That’s GTM that actually makes sense.”

What the Agentic GTM Era Demands

The foundation of 6sense intelligence is 13 years of market and buyer behavior data: proprietary identity data, 1B+ intent signals, and predictive models trained on real buying outcomes. The announcements at Breakthrough put that intelligence to work across the Agentic GTM stack.

“Contextual Intelligence is what we’re introducing at Breakthrough. It connects buyer research resolved to the account with predictive models built on more than a decade of B2B buying behavior and delivers what no single signal can: why this account, why now, and what to do next, with the evidence behind every call,” said Kimberly Bloomston, Chief Product and Technology Officer, 6sense. “Every product we’re announcing puts it to work where someone has to make a call: the first outreach to an account, a deal that may be slipping, the AI answers a buyer reads before they ever talk to you.”

Product Innovations Announced at Breakthrough 2026

Contextual Intelligence: Explainability

Every account score and buying stage prediction now comes with its transparent explanations: the signals behind it, what they mean in revenue terms, the evidence a rep can check, and a confidence score that tells both humans and agents how much weight to give the call. Reps walk into pipeline reviews with a defensible reason. Agents get the confidence and evidence behind every call, so they can calibrate their actions and trace each one back to its source. Explainability across RevvyAI and MCP is available in open beta in November with full product surface availability by February 2027.

BDR Agent

The first in a new family of 6sense agent coworkers, helps sellers reach in-market buyers before the shortlist is set. It turns the right accounts into first conversations, so sellers spend their time selling, not researching, and stay in control. BDR Agent launches in beta in November, with phone, social and sales engagement platform support to follow at general availability.

AI Visibility

Buyers, sometimes before they’re even in market, are validating opinions and building a view of vendors inside AI tools before they visit a website or contact a rep. AI Visibility shows revenue teams how their brand appears across major AI engines, where competitors are winning in those answers, and what content and actions can close the gaps. When AI-referred visitors arrive on a website, they are resolved to their accounts for immediate activation. AI Visibility opens for beta in December.

Competitive Threat and Deal Risk Models

Two new predictive models, Competitive Threat and Deal Risk, warn revenue teams while there’s still time to change the outcome: when a competitor enters a deal, and which opportunities are likely to slip. Built headless and agent-first, they’re delivered through RevvyAI, MCP and data feeds into the agents and tools teams already use, with the evidence and reasoning behind every prediction. Both enter closed beta in the November release.

Advertising: New Destinations and Segment Sync

6sense Advertising turns ad engagement into pipeline. When an in-market account clicks your ads, 6sense recommends who sales should contact next. A new OpenX integration will extend reach to more than 100 of the most recommended ad destinations, and segment sync now adds DV360 alongside Google Ads. Campaign results from every destination flow back into 6sense at the account level, so teams and their AI agents can see and improve what’s working through RevvyAI and MCP.

Headless Intelligence: APIs and MCP

With the Sales Intelligence MCP, generally available today, any MCP-compatible agent can check which accounts are in market and what buying stage they’re in before it acts. For teams building their own agents and workflows, the November release adds keyword intent APIs at general availability and technographics APIs in beta, so they can build the signals behind 6sense’s predictions into the context their own agents run on.

Breakthrough 2026 runs November 3–5 in Las Vegas. Learn more at 6sense.com/breakthrough.

About 6sense

6sense is your partner for Agentic GTM, helping B2B revenue teams reach the right buying groups earlier, act with confidence, and convert more pipeline into revenue. Powered by 13 years of industry-leading intelligence from proprietary identity data, superior match rates, and predictive models trained on real buying outcomes, 6sense gives every team, tool, and agent the same trusted context. Intelligence only matters if it changes what happens next. 6sense agentic activations put it to work, whether teams run in the 6sense platform, through 6sense agents, or in their own stack via APIs and MCP. 6sense is GTM that makes sense.

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